Graphic + Web Design
Role
UX/UI Designer
Web & Graphic Designer
Year
2025
Project Type
Client Project
Sara is an onsite mobile makeup artist in the Lake Tahoe and surrounding areas. Specializing in wedding makeup, special events and photo shoots. Her style leans toward sophisticated, retro classic with a touch of romance and whimsy.
Goal
Update and modernize logo, branding, and website to align with current trends and reflect the romantic, whimsical nature of the work.
Opportunity
Improve user engagement, remove redundancy, and create a high-impact, conversion-focused webpage that showcases the client's services.
Approach
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Market research
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Discovery
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First iteration
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Creative review
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Final iteration
Market Research &
Discovery
By analyzing local makeup artists and bridal websites, I differentiated my client's brand through a single, high-converting webpage that showcased her portfolio, clearly communicated her story and services, and guided visitors seamlessly through her contact-form-based booking process. The concise layout prioritized intuitive, uninterrupted scrolling for her predominantly mobile audience.
First iteration & Creative Review
After presenting the logo, branding, and layout, the client confirmed they aligned with her vision. She requested a few refinements, including additional service offerings in the services section, extra fields in the contact form, and additional photos in the portfolio section.
Final iteration
The final design combined the client's vision with user-centered design principles to create a cohesive, responsive website that highlighted her portfolio and simplified the booking process. By iterating on the services section and contact form, the final product delivered a clear content hierarchy, intuitive navigation, and a seamless experience for her predominantly mobile audience.
