Multimedia Design + Photography
Role
Multimedia Producer & Photographer
Year
2017
Project Type
Marketing Campaign
Disney Yellow Shoes contracted me to produce photography and cinemagraphs for the Disneyland Resort's Halloween and Holiday marketing campaigns. Working alongside Disney's creative and marketing teams, I captured seasonal experiences throughout the parks and created multimedia assets designed to engage audiences across social media, OOH advertising, and printed marketing collateral. The project combined photography, motion, and post-production to create visually compelling content that reflected the excitement and storytelling synonymous with the Disney brand.
Goal
Produce high-quality photography and cinemagraphs that captured the magic of Disneyland Resort's Halloween Time and Holidays at the Disneyland Resort celebrations while supporting seasonal marketing campaigns across multiple digital and print platforms.
Opportunity
Disney's seasonal campaigns required fresh, immersive visual content that would resonate with guests across a variety of marketing channels. The project provided an opportunity to combine still photography with subtle motion to create engaging multimedia assets that elevated traditional campaign imagery while maintaining Disney's established visual identity and storytelling standards.
Approach
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Creative Collaboration
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On-Location Photography
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Cinemagraph Production
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Post-Production & Asset Delivery
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Multi-Channel Campaign Support
Creative Collaboration
Working closely with Disney Yellow Shoes' creative team, I helped translate campaign concepts into visual assets that aligned with the creative direction for both the Halloween and Holiday seasons. Collaboration throughout production ensured every deliverable met Disney's brand standards while supporting the goals of each campaign.
On-Location Photography
I photographed seasonal entertainment, attractions, décor, and guest experiences throughout Disneyland Resort, focusing on imagery that captured the atmosphere and emotion of each celebration. Careful attention was given to composition, lighting, and storytelling to create assets suitable for both digital and large-format applications.
Cinemagraph Production
To bring select moments to life, I created cinemagraphs that blended still photography with subtle, seamless motion. These multimedia pieces added an engaging layer of movement for social media and digital marketing while preserving the polished look of traditional photography.
Post-Production & Asset Delivery
Following each production, I edited and refined photography and cinemagraphs to meet Disney's creative specifications. Assets were optimized and delivered for a variety of formats, ensuring consistency across digital, print, and outdoor advertising.
Multi-Channel Campaign Support
The final creative assets were utilized across Disneyland Resort's seasonal marketing efforts, including social media campaigns, billboards, and additional promotional collateral throughout the parks, helping create a cohesive visual experience across guest touchpoints.
